Buy Social Campaign


Buy Social for a Better World is a campaign which celebrates social enterprises, shining a spotlight on the incredible difference they make. 

Take part and make sure your customers, staff and the wider public know about what you do and how they can help build a better world by Buying Social. 

The message of the campaign is simple – when you Buy Social, it creates a positive impact.

The campaign will involve a week of online activity and will also be supported by an exciting augmented reality (AR) experiencefeaturing social enterprise products in-store at The Co-op. This is being supported by Michael Sheen, Caitlin Moran, Chris Addison and Sali Hughes who, through AR, will tell customers about the impact buying social can have. They will also encourage shoppers to look out for the Buy Social badge to recognise other social enterprises.

If you’re a certified SEUK member, make sure you’re using the Buy Social badge*. See how others are using it here.

Each day of the campaign will have a different focus online, shown in the calendar below. 

For more information visit