In Memory Training

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Date: Wed, 12 Sep 2018

Venue: Claire House Children’s Hospice, Clatterbridge Road, Bebington CH63 4JD

Timing: 10am to 3.30pm
Cost: £55 for IOF Members
£70 for Non Members


Over recent years in memory fundraising has grown in significance. This means more and more donors are in touch with charities at a very sensitive time. It is the one area of fundraising that goes across all strands – events and coffee mornings are held in memory and individual gifts are given in memory, to name just a few.  Fundraisers, especially those who only have contact with in memory donors rarely, can be worried about saying something that may upset the donor. The premise that it’s better to ignore it than cause upset is often the way society deals with grief so it’s no wonder that this is the more comfortable way of dealing with in memory supporters.

We’ve all been there. You need to make a phone call or write a letter to a recently bereaved donor. You know they’ll be feeling raw and emotional. How do you find the right words?

Course Content:

  • Understanding the grieving process
  • Effective communication techniques
  • Email & letter writing

Practical skills for in-memory fundraisers and anyone who deals with bereaved donors, including fundraising administrators, community and events fundraisers.

This course will help you understand how grief affects people, and learn a few simple ways to have impactful conversations with people at any stage of their grieving process. Making every conversation count will mean your in memory supporters are more likely to stay engaged with your charity for much longer. Equally as important is that you’ll feel more at ease having these conversations.You’ll have the opportunity on the day to practice what you’ve learnt, not only in holding conversations but in writing letters that will stand out from other correspondence that will be received. There will also be time to discuss ideas to help you develop meaningful supporter journeys.

You’re welcome to arrive at 10am for refreshments and to meet with other fundraisers before the session stats at 10.30am and we’ll finish around 3.30pm.

Lunch will be provided.

Course Organisers – Inspiring Fundraisers
Allison Turner and Kirsty Lambert combine over twenty years’ experience of in-memory fundraising, at both local and national charities.